THE SIX EXAMPLES

The following six examples are looked at in detail, and analysed according to the 4 Ps of marketing and according to the different performance parameters, especially in view of the potential for scaling them up and replicating them in other countries.

1. „Hundred million trees as a social insurance scheme: the village and farm forestry programme in Bangladesh"
   
2. „Pedalling out of poverty with the treadle pump in Bangladesh, India and Nepal"
   
3. „60 kilograms more maize per family with „Postcosecha" silos in Central America"
   
4. „2‘000 micro-concrete roofing workshops produce over 150‘000 roofs per year"
   
5. „6‘000 private workshops produce over one million latrines per year in Bangladesh"
   
6. „The rope pump in Central America: the scope for private drinking water supply".